What we make in week one
Your one-page map
One buyer. One offer. One next step.
Who you help
A person with a problem your real skill or experience can solve.
What is hard for them
Name the problem in the same plain words they use to describe it.
What changes
Show the result you help them create and what life or work looks like after.
What you sell
One clear offer with a price, a boundary, and one next step.


